Become an Excalibur Dealer!
A Word From Our CEO
I started Excalibur Water Systems in 2006 because I wanted to be both a disrupter and an innovator in the water treatment industry.
By phasing out distribution with a dealer-direct strategy, we give our dealers more profit, better technical support, superior quality water treatment technology training, and the best unlimited warranties in the water treatment industry.
We’ve grown over the years and today our dealer network has expanded into hundreds of dealers throughout Canada and the USA, but our mission is the same – to be the best water treatment and purification manufacturer globally, providing excellent quality, value and service to our dealers and customers.
Al Dennis – CEO and Founder
What sets us apart from our competitors is our dealer-direct strategy and unlimited warranties. By eliminating the wholesaler and selling directly through our dealer network, we can offer better pricing, training, technical support, and the best unlimited warranties in the water treatment industry.
– Al Dennis
The Excalibur Story
When Excalibur started back in 2006, everything was being sold through wholesalers and water treatment dealers had very small margins.
We wanted to create a dealer network, offering better pricing, training, and technical support offered directly from our team.
Eighteen years later, Excalibur Water Systems remains firmly committed to our dealers and customers, providing premium, innovative products, service and support.
With an extensive and growing dealer network, we are proud of our position in the water treatment industry and of our dealers who have fueled our growth and reputation.
Excalibur’s mission is to be the best water treatment and purification manufacturer globally, providing value to customers with innovative water treatment solutions and excellent customer service.
To meet this commitment, we ensure that our dealers have all the resources and help they need to make them successful. We go above and beyond our competitors in this respect, offering a variety of services to ensure their success.
Besides our superior dealer-based pricing, training, and technical support services, we offer a variety of marketing and web services. Need a website? We’ve got you covered. Need marketing and advertising assistance? We’ve got you covered there too! Need leads? We promote your business through our Dealer Locator and localized satellite websites. We also provide you leads via telephone, email and website form submissions.
Today’s homeowners want clean, safe, and better-tasting water. Whether it’s water softening, filtration, or purification, Excalibur builds high-quality products to meet these needs, and our dealers are an essential part of the process.
Even as we’ve grown over the years and added new people to our team, we have always focused on customer satisfaction. The high level of satisfaction among our current customers results in referrals making up over 35% of our new business.
At the end of the day, providing safe, clean water to our customers through our dealer network is what it’s all about. Excalibur is a premium brand, and with our commitment and our dealers’ support, we can ensure that our water treatment and purification solutions will provide the best quality water.
– Al Dennis
The Excalibur Advantage
- Manufacturing direct dealer pricing
- Best unlimited warranties in the industry - up to 20 years!
- Extensive water treatment technology training
- Consumer financing program available - learn more
Dealer Program
When it comes to our dealers, Excalibur goes above and beyond to ensure their success in the water treatment industry.
We provide our dealers with the best quality services, technical support, and training.
Everything from lead generation, web & social media services, and advertising support, to training, education, and technical support is provided by our dedicated and experienced team.
Excalibur helps you with everything you need to make your water treatment business a success.
Advertising & Lead Generation
Lead Generation
- Dealer locator on Excalibur residential website
- Localized satellite websites promote your dealer location(s)
- Telephone, email, and internet leads
Web Services
- Website design & development
- Website hosting services including maintenance and updates
- Email hosting services
- Domain & DNS management services
Advertising Support
- Colour literature
- Vehicle decals
- Logo design
- Graphic design for print media
- Social media set-up assistance
- Google Business Profile set-up assistance
Training & Education Services
Training Services
- Head office training facility for all dealers including hands-on installation and troubleshooting
- On-site training at your dealer location
- Virtual training also available
- Training presentation material available to all dealers
Training Coverage
- The Excalibur training curriculum includes water testing and product training using these technologies:
- Ion exchange
- Membrane technology
- Filtration
- Ulraviolet disinfection
- We also cover sales training, application, product sizing, installation, programming, troubleshooting, and service.
Training Outline
- Excalibur provides comprehensive dealer training in all areas of water treatment including water softening, filtration, and purification.
- Click “Training Overview” below for more information covered in our training sessions.
Technical Support Services
Expertise
- Over 50 years of experience in the water treatment industry
- Problem water specialists
- Advanced water quality solutions dealers need but competitors can't deliver
Service
- Technical support and troubleshooting assistance for all dealers
- On-site dealers can depend on our real-time phone support to answer any questions or help with troubleshooting, such as error codes, or control valve presets and programming.
- FREE detailed water testing
- Pre-paid freight programs
Convenience
- Dealer web portal for Excalibur product images and brochures
- In-house Engineering department committed to product innovation, providing technical solutions for all applications
What our dealers have to say...
We’ve been selling Excalibur products since they first opened back in 2006. Their excellent warranties, customer service, and dependable products are second to none! Highly recommend.
We’ve always had a pleasant experience dealing with Excalibur. Amazing water treatment products, staff, and service.
– Rudi Schweitzer, Schweitzer’s Plumbing Centre
We’ve been selling Excalibur products for more than a decade; they have great products and highly knowledgeable staff.